For fans who are undecided about supporting you on FANBOX, we suggest launching a time-limited special offer. Here are four essential points to consider when creating an offer:
- Offer exclusive perks to supporters who participate in the promotion.
- Ensure the offer is available for a limited time only.
- Be careful not to spend too much on perks.
- Ensure a well-executed announcement.
① Offer something more luxurious and special than the bonuses included in the regular price tier, such as exclusive merchandise or data.
② Without a time limit, individuals may perceive that it isn't necessary to become a supporter now, thereby rendering the offer meaningless. It's crucial that people perceive supporting you right away is advantageous.
③ Exercise caution to avoid allocating excessive funds and effort to the offer at the expense of your regular creative activities. Only introduce new merchandise or data when you have the financial capability to support it.
For instance, we suggest the following perks:
- Offer signed versions of currently available merchandise.
- Re-release past doujinshi and merchandise that are no longer available.
- Release a preview of posts originally intended for a higher-priced plan.
Just because it's an offer doesn't necessarily mean that the rewards have to be in the form of free gifts. Especially with items like physical merchandise and printed doujinshi, which incur production and shipping costs, there's a risk of financial loss regardless of the number of supporters you attract. Therefore, it's advisable to charge a fee for these items rather than giving them away as gifts.
④ If you create an offer but fail to make an effective announcement, it might not get the attention it deserves. Increase your announcements and promotions on social media, video platforms, and other channels.
Limited-time offers tend to attract the most traffic at the beginning and during their final stages. Therefore, it is effective to announce the event twice: once before it begins and again just before it ends. Even if you're not accustomed to making announcements on FANBOX, promoting an offer that benefits your fans shouldn't be too challenging.
Approach your offer as a unique occasion compared to your usual plans, ensuring it brings a positive experience for both you and your fans. Therefore, we recommend you launch the offer on special occasions such as your birthday or an anniversary.
We also suggest launching the offer in conjunction with a major event where you or your work will be featured, such as a sale or live stream appearance. If you are preparing works or products for an event, you can leverage them as offer rewards and promote them simultaneously, which can be highly effective.